The Coca-Cola Company
As part of a small in-house creative design team, I worked closely with the Marketing team to concept and design projects that ranged from packaging to print campaigns, branding, digital collateral for social media and more.
My time at Coca-Cola was very diverse as I got the opportunity to work in multiple projects for some of their most iconic brands like Coca-Cola, Fanta, Sprite, Seagrams and their coffee brand, Georgia Coffee. Take a peak at some of my favorites below.
All assets are property and trademark of The Coca-Cola Company.
Team
Orialis Valentin
Designer
Services
Art Direction, Concept and Design, Branding, Marketing
Year
2012
visual identity system
Coca-Cola Freestyle
Freestyle is a machine that offers almost all brands/flavors under
The Coca-Cola Company’s umbrella. A machine where the consumer has 100+ choices to
choose from. One of the biggest goals for this project was to keep Coke’s brand aesthetics
as a whole. The Coca-Cola Freestyle campaign consists of an entrance, counter
and beverage zone. The overall concept throughout the zones was to showcase
the machine and the variety of flavors offered. This visual identity system was
designed back in 2013.
re-branding
Jack & Coke
It was about time to refresh the old Jack and Coke logo. The new design consists of
a primary horizontal and vertical type lock-up and two secondary iconic logo marks.
Evolving from the out-dated oval but still keeping both brands’ iconic look and feel.
Marketing premiums
Sprite
packaging design
Seaworld + Georgia Coffee Cup
