Food Network is one of many brands that form part of the Discover section inside Snapchat. The content is targeted to young millennials who are on point with what’s trendy and share the love and passion for food.
Team
Orialis Valentin
Designer
Valerie York
Art Director
Services
Art Direction, Concept + Design, Branding, Animation
Year
2015
Once or twice a month, the brand features a fun and energetic talent chef to
“take-over” the content for 24hrs. Each “take-over” is branded to promote a specific show
or interests of the talent. The process consists of creating a cohesive concept and design
throughout flat and video content.
Apart from the daily content on Discover, Food Network also runs
mini series on their channel featuring upcoming talent and influencers.
The content covers mostly what’s on trend making it a perfect match
with millenials. These graphic packages consist of designing an animated
visual composed of a logo and video title for the “top snap”.
